Video Engagement: the oldest new trick
Over the past years there has been an explosion in online video consumption. This has naturally led many brands and businesses to think that video engagement is a new phenomenon, with a whole new raft of challenges to overcome.
We found this great article from Roger Martin in the Harvard Business Review explaining how video engagement is in fact an old tool, which has finally found it’s distribution path after 400 years in the wilderness.
Check it out here;
