Hunter Primary Care were after an update to their brand position and entrusted THIRTY3SOUTH with the strategy, creative and execution of the entire campaign.

After researching the market and the advertising within it, we proposed a change in strategy that focused on the single thought proposition of the client; the choice. With multiple support services available to the market and a generic approach to communicating a list of services, it was becoming even more difficult for consumers to differentiate between providers. We wanted to show why Hunter Primary Care has a clients best interest at heart and that they understand what you are going through.

The campaign included a hero 30 sec TVC and a series of vignettes focused on specific services offered by HPC. In addition all photography for the campaign was taken in house by THIRTY3SOUTH.